Dentists often think of marketing as a way to connect potential patients with their services. But, marketing is actually everything a practice does to connect with its current and potential patient base—whether in-person or online. A few key dentist marketing techniques include:
Best Results Dental Marketing: Your website is a critical element of your dental digital marketing strategy. It should be mobile-friendly, contain relevant keywords, and showcase the range of your offerings. In addition, a content strategy that provides information like dental hygiene tips and procedures can help establish you as an authority in the field.
SEO for Dentists: How to Rank Higher on Google
Encourage Local Referrals: Word-of-mouth and online reviews are some of the best dental marketing tools available—plus, they’re free! Make sure you have a dedicated system in place to gather and manage these reviews.
Offer Online Scheduling: Using software that makes it simple for patients to schedule online can be a huge time saver for your staff and eliminates the back-and-forth of phone scheduling. Additionally, allowing patients to access their information and submit payments via a patient portal can further streamline processes.
Text with Patients: Having an automated texting program can improve efficiency and customer satisfaction. It allows your practice to send appointment reminders and confirmations, as well as surveys and follow-ups. Today’s programs are even able to interpret customer responses and notify staff members of new appointments or cancellations.
Involve Your Team: Getting your employees involved in marketing the practice can be a great way to boost engagement and reach. Providing training sessions can help them become experts in the latest dental marketing trends and best practices so they can promote your practice to their networks.…